Asar Auto | Toyota and Lexus Car Showroom in Saudi Arabia
ASAR Auto, a trusted strategic partner in the automotive sector. We help individuals and businesses make the right decision by providing guaranteed vehicles, integrated solutions, and a buying experience built on transparency, respect, and commitment.
Based in Dammam - +9 years of experience

About ASAR Auto
Asar Auto was founded in 2018 to be more than just a car showroom, as it launched with a vision aimed at providing an integrated experience in the world of cars that combines quality, reliability, and professional service.
Within a few years, Asar Auto has evolved into a comprehensive provider of automotive solutions for individuals and businesses in Saudi Arabia, focusing on Toyota and Lexus vehicles, after-sales services, and customized fleet solutions.
In 2023, Asar Auto opened a state-of-the-art car center in Dammam, designed to provide a smoother and more professional customer experience. In 2026, it expanded its business into the car market (Haraj) to enhance accessibility and provide solutions more efficiently and flexibly.
At Asar Auto, we believe that owning a car is more than just the purchase; it's a complete experience that begins with choosing the right vehicle and extends to maintenance, protection, spare parts, and after-sales services. Therefore, we strive to provide advanced solutions with high standards that meet customer expectations and give them greater comfort and confidence at every stage.
Our Philosophy
At Asar Auto, we operate according to a clear vision aimed at developing the car ownership experience and raising service standards in the automotive sector in the Kingdom, through:
- Enhancing the car ownership experience for every customer
- Expanding after-sales services into wider markets
- Developing wholesale operations across the Kingdom
- Establishing Asar Auto as one of the top 10 Toyota and Lexus distributors by 2027
Why Toyota and Lexus?
Because Toyota and Lexus represent the perfect combination of reliability, quality, and long-term value.
At Asar Auto, we are committed to providing Toyota and Lexus vehicles that meet the aspirations of customers seeking practicality, comfort, and advanced technologies while maintaining the highest quality standards.
Toyota cars in Saudi Arabia
- High reliability and long-lasting performance
- Excellent fuel efficiency
- Competitive prices and high resale value
Lexus cars in Saudi Arabia
- Complete luxury and advanced technologies
- Exceptional comfort and a refined driving experience
- Powerful performance that rivals the world's best cars
Toyota and Lexus represent the perfect balance between quality, price, and luxury.


Your trusted partner in the automotive world
Asar Auto is not just a car provider, but a strategic partner that offers integrated solutions and a professional experience that helps individuals and businesses move with greater confidence and reliability.